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Sicilian journalist based in London

LONDON – Is it possible to create a better world? The answer from the Impact Hub seems to be: yes, if we do it together! Created in 2011, this global community now counts more than 54 locations with more than 1000 members in London. 500 of these members are located at the Impact Hub Westminster. The aim is to help companies grow and improve each other through collaboration.

Floree Zama-Neagra, one of the co-hosting members, says: “Our idea is simple: if you bring companies together and create a space for collaboration, they can improve each other. We obviously don’t force the collaboration but thanks to our events, people start to get to know each other and discover that one can be useful for another. Besides offering the space we have a lot of community events and tools to help support the business’s.”

PONmediaexperience Impact Hub Westminster pic
Photo credits Francesca Marchese

Can you describe one of them?

“We have a social network called Yammer: it is like Facebook but it’s only for Impact Hub Westminster members. Yammer is a great tool because it enables users to share articles or ask for help from other members. It is a great way for all 500 members to keep in touch with each other. Without this tool connecting with everyone would be much more difficult”

What is good about the location of Hub Westminster?

“Luckily, we have this huge space of 12,000 sq ft with over 200 desk spaces. It is one of the biggest of the 54 Hubs in the world. The building overlooks Trafalgar Square and is full of natural light. The design of the space encourages collaboration: all the tables are round. we have a lounge where people can socialize, a DIY kitchen, a library and dedicated meeting rooms”.

PONmediaexperience Impact Hub Westminster meeting
Photo credits Francesca Marchese

What kind of people do you accept as members?

“We have a growing membership at Impact Hub Westminster. You have to apply online and explain what your company does and if you fit in with our ethics. The membership manager may then select you. Our community members are courageous with their business’s and are very connected with social innovation. Our motto says: “We believe a better world is created through the combined accomplishments of compassionate, creative and committed individuals focused on a common purpose”.

Alessandra Cocorullo, Daniela De Michele


LONDON – What is required in the fascinating world of journalism for a brilliant and unforgettable career? Phil Sutcliffe’s advice is: “Creativity, a long and hard apprenticeship to experience the subject and a bit of luck”. He is one of the most talented and renowned members of the National Union of Journalism NUJ and a precious source of information for young people who aspire to get into the communication “ring”.  After forty five years of satisfying hard work, Phil definitely has something to teach about the subject of journalism.

How can a young person start a career as a journalist in the UK?

“Well, there are a lot of ways but I must say that it’s usually very chaotic. Some countries demand an academic qualification before you can join the Union of Journalism. In the UK you don’t need it: training courses are enough. The trouble is that after years of training there are a lot of candidates applying for the same jobs. Another way is to start as a freelance, but you have to be able to sell your articles to newspapers and to get contacts with companies. Sometimes this is not natural for a creative person.”

How is it possible in England to have so many free newspapers? Are they less reliable and truthful than the paid for ones?

“The free newspaper is a phenomenon of the last few years. Born from the competition between the internet (that is free) and the big newspaper companies. One way to maintain your editorial independence is to be a billionaire owner of a company which has enough money to support the newspaper. The other way is to get a great variety of advertisers so you can’t be monopolized by just one of them.”

During your successful career, amongst all the great musicians you have interviewed, who was the one that impressed you the most, in a positive or negative way?

“There are people that offer to the media just a narrow aspect of themselves, while others can’t help showing all their feelings. One of those was Kurt Cobain, who I had the chance to interview 6 months before his suicide. He was a great creative artist but he had been suffering his whole life. Affected by a pain in his stomach that couldn’t be cured by medical devices. Maybe I’m too poetic but I like thinking that Kurt had found the way to express the pain of the world through the touching notes of his music.”

Francesca Eboli, Daniela De Michele


LONDON – Ten Italian high-school students had the chance to meet Phil Sutcliffe, experienced music journalist and member of The National Union of Journalists. They met at a London cafe and talked journalism, creativity, Kurt Cobain and more.

Born in 1947, Sutcliffe has had a brilliant career: his name is connected to several iconic names, rock stars he met and interviewed over his forty five years as a music journalist.

“Becoming a journalist is not simple” he warns, “and usually very chaotic.  As a young person must sell their work to several companies as a free-lance and also treat the Internet as a big work opportunity.” He warns also about the risks and the many difficulties of such a freedom-based and creative job. “Many papers and companies exploit young journalists, forcing them into unpaid internships and sacrificing good journalism in order to please the AD companies.” He is critical about the free papers: “Every piece of work has to be rightfully paid for, adverts should not rule over a journalist. News that has been paid for is usually more accurate and closer to the truth.”

He was far from being the cold-hearted luminary everybody expected. He was very natural and friendly.  The meeting felt more like a conversation than a lesson. What impresses the most is Sutcliffe’s empathy and his extraordinary ability to get into people’s hearts. He talks about Nirvana frontman Kurt Cobain, who Sutcliffe interviewed 6 months before his suicide. “He had the pain of life in his stomach” he says “nothing medical”. This empathy is what makes him a truly great personality in journalism, and one of the most inspiring men you could meet.

Annamaria Sambrini, Alessandra Cocorullo


LONDON –  £5 million donation for a brand new mathematics gallery at The Science Museum in London. Made by the David and Claudia Harding Foundation, it is the largest ever individual donation the museum has received.

The gallery will be opened to the public in 2016. The architect will be Zaha Hadid an Iraqi-British citizen whose buildings are distinctly neo-futuristic. He was hand-picked by The Science Museum.

Hadid says: “The design explores the many influences of mathematics in our everyday lives. It will transform seemingly abstract mathematical concepts into an exciting interactive experience for visitors of all ages”

Mathematical objects will inspire the design: planes and lines will be the main elements of the architecture. The realization of the new gallery will be a great achievement for The Science Museum, it attracts over 2.7 million visitors per year. The museum holds a collection of approximately 300.000 items. These include many reproductions of the most important technical applications.

The Science Museum experience is completely unique from other museums, the attention is focused on the active participation of the visitor. The aim of the new mathematics gallery will surely be to increase this interaction between visitors and galleries even more.

Michele Di Guida, Giulia Gaudiello

The golden mask that leaves you speechless

LONDON – BAFTA is the British Academy of Films and Television Arts. Founded in 1947, it’s an independent organization, whose aim is to keep up and promote arts with its famous yearly awards. BAFTA is supported by 6000 people from the world of Cinema, Television and the Video Games Industry.

PONmediaexperience Bafta 1
Photo credits Michele Di Guida

The main headquarters is at a fascinating building in Piccadilly, London. Access is reserved for members only; but having the opportunity to see inside would really leave you speechless. A huge staircase, walls decorated with film quotes and the famous golden mask lead to an elegant cafè. The building also hosts a cinema and offices. The awards usually take place in February, a fortnight before the Oscars. It is open to films from all languages and nationalities. Since 2008 the ceremony is held at The Royal Opera House.

PONmediaexperience Bafta 2
Photo credits Michele Di Guida

The most well-known personalities attend the BAFTA Awards, such as the Duke and Duchess of Cambridge (Prince William is the current BAFTA’s President). Among the 2014 winners were; Alfonso Cuaron, Philomena, The Great Beauty, Jennifer Lawrence, Chiwetel Ejiofor.

PONmediaexperience Bafta 3
Photo credits: Michele Di Guida

Being a member gives the chance to watch the movies before they’re released in order to give them scores and select them for the Awards.

One of BAFTA’S members is Clara Caleo Green, an Italian lady who has lived in London for fifty years and promotes Italian films with charm, strength and determination.

Daniela De Michele, Federica Bocco

“My goal? To show Italian cinema in England”

LONDON – Twenty years membership of The British Academy of Film and Television Arts was just one of the topics to come out during the interview with Clara Caleo Green. Ten Neapolitan students had the chance to discuss and ask questions to her Inside the magical atmosphere of the BAFTA Building.

How did your experience at BAFTA start?

It all began when I came to London at the age of 19. I was really fascinated by adult education but Italy didn’t give me the chance to work on that. I immediately understood that in London it was different: people without an education could fill their cultural gaps and rebuilt their lives (as I’ve seen in my personal experience) and it was the government that helped them out. Working as a teacher for 25 years I was also interested in literature and in the 90’s I started working  with the new Italian Bookshop in London. There I one day saw a programme involving “Amore molesto”, a movie by Martone. In London the only Italian movies that were watched at the time were only the ones by De Sica and other traditional film directors. I discovered that in Scotland there was an Italian Film Festival, this came as a great surprise to me, so I decided to set as my goal in life to show Italian cinema in England.

How did you manage that?

As a beginner I knew that I needed sponsors but I didn’t how to get any, so I started from the top. I called companies like AGIP, ENI, FIAT, Alitalia. I should have expected refusals but they actually donated £500 each to the project. Their trust in me and what I was trying to achieve has been fundamental.

Which are the Italian films most appreciated by a British audience?

Considering that Italian humour is very different from English humour, comedies are not that successful but the films that brings out the darkest side of human nature are greatly applauded by the public and critics alike.

Among all the great personalities you have met during your experience, do you remember one with a particular affection?

Well,I met several talented actors like Eddy Redmayne and others who really struck me, but only Colin Firth really impressed me for his kindness. He is such a gentleman!

Roberta Caccavello, Chaiara Calise Piro

A tea with Clara Caleo Green

LONDON – The “British Academy of Film and Television Arts” – BAFTA – opens its doors to a group of ten Italian students thanks to the kindness of BAFTA member; Clara Caleo Green.
The golden mask (symbol of BAFTA) stands above a elegant flight of stairs at 195 Piccadilly. Inside the building, in the buffet area handmade scones and cups of tea were waiting for the Italian group: a very pleasant tea break!
During the meeting Mrs. Green revealed her teaching attitude – “when you have been a teacher, you always teach”.

PONmediaexperience Bafta Clara Caleo Green PIC
Photo credits Francesca Marchese

London first welcomed her when she was 19: at the start of her 50 year residence, she was a teacher in adult education, a profession in which she got very involved.
A turning point in her life was the possibility to export the Italian film festival from Scotland to London, finding financial support from some remarkable Italian companies. With her charismatic personality she has become a major person responsible for importing Italian cinematic masterpieces, giving people the chance to appreciate not only the already-famous film directors such as; Fellini, Martone and De Sica, but also younger directors who experimented with new genres like; Fabio Grassadonia and Michelangelo Frammartino.

 Italian Cinemas success in the UK is inevitably influenced by the tastes of the British audiences, that are generally quite different from Italian tastes.

Francesca Eboli and Alessandra Cocorullo

Interview with Marco Varvello

How does the corrispondence office work in London?

Nowadays corrispondence offices are managed by one or at most two corrispondents so it’s not neccessary for the differrent roles to be handled by many people; it’s now possible , thanks to new tecnology and because of the speding review. My colleague manages the radio and TG1, while I manage radio news and TG2.

How many services do you record a day?

Because of RAI News24 which asks us to go on air as much as possibile, we go on air approx 8-10 times a day. We have to be as quick as possible and the climate is frenetic, we need to work as a team.

What are the reasons that brought you to move to this new office?

Due to the spending review and to the proximity to Parliament, that enables us to get the news about politics immediately. Furthermore, now everything is digital, we require less space than before.

Which is the newspaper you read the most?

I mostly read “The Times”, which is similar to “Corriere della Sera”, I also read newspapers on computers or tablets.